The trade friction between China and US has lasted for more than a year. It not only increases tariffs on the export products of enterprises, but also causes the exchange rate changes,which has caused different degrees of impact on various industries in these two countries. As we all know, the north American market is one of the key high-end markets of Chinese LED screen enterprises. Annual exports of products market share is very big also, as the industry’s technology promotion and optimization of industrial structure, in recent years,the north American market access conditions and technical threshold become higher,Chinese LED companies slowly with softening phenomenon. Whether products, technology export, introduction, or domestic display enterprise’s foreign investment are gradually development, and the trade war must increased the difficulty of the development of the LED companies in China expand the north American market.
In terms of Chinese LED display industry,it’s not much big impact for the leading enterprises which has product competitiveness and small substitutability. But as the RMB exchange rate continued to depreciate, the LED display industry facing huge cost pressure,and the pressure of reduced orders, make the LED companies with weak competitiveness and a certain degree of substitutability faced with the risk of production stoppage, workers losing their jobs and so on,directly accelerated the process of the LED display industry reshuffle.
So,how should Chinese LED screen enterprises respond?
The trade war is an opportunity of both opportunities and challenges for the LED display industry, which is caught in the “price war” and has a serious homogenization of products.
1.Improve product quality and product innovation, expand sales
In view of the expanding trade war, export LED display companies should make market planning, not only to encourage independent research and development, but also to expand at all levels of the industrial chain.We should properly explore emerging markets of countries along the “One Belt And One Road” route to reduce risks caused by the decline of orders from the United States.
2.Technology transformation and upgrading
Through technological upgrading and transformation, the added value of LED display products and technological content of products will be improved, so that the competitiveness of enterprise products no longer depends only on price and quantity.In the future, even if the impact of a trade war grows and deepens, we will not be afraid of challenges by exploring new markets and platforms, enhancing brand strength, and accelerating innovation and upgrading of products and services.
3. self-sufficiency, reduce equipment dependence
LED display industry is a late development in China, and both equipment and related accessories are relatively backward. At present, most LED display enterprise equipment in the market are imported from advanced countries such as the United States, with strong dependence.Through this trade war, domestic LED display companies should not only pay attention to product research and development, but also increase the technical research and development of equipment and accessories to reduce dependence on imports.
Chinese President xi jinping and US President Donald trump agreed to resume economic and trade consultations on the basis of equality and mutual respect during their presidential meeting on June 29.The United States says it will not impose new tariffs on Chinese exports.
Undoubtedly, the most direct impact of the settlement of the trade war between China and the United States is to reduce the tariff cost of export products and increase the number of export orders, which is a timely help for export-oriented LED display companies, allowing them to breathe under the economic pressure.
The outcome of a trade war between China and the United States is bound to be mutually lost.it is of vital interest to both sides to stop the trade war.For this reason, the LED display industry still can not relax, should make good use of this short period of relaxation, planning the future development direction of the enterprise, enhance the enterprise’s competitive advantage in the international!
Post time:2024-12-25
The trade friction between China and US has lasted for more than a year. It not only increases tariffs on the export products of enterprises, but also causes the exchange rate changes,which has caused different degrees of impact on various industries in these two countries. As we all know, the north American market is one of the key high-end markets of Chinese LED screen enterprises. Annual exports of products market share is very big also, as the industry’s technology promotion and optimization of industrial structure, in recent years,the north American market access conditions and technical threshold become higher,Chinese LED companies slowly with softening phenomenon. Whether products, technology export, introduction, or domestic display enterprise’s foreign investment are gradually development, and the trade war must increased the difficulty of the development of the LED companies in China expand the north American market.
In terms of Chinese LED display industry,it’s not much big impact for the leading enterprises which has product competitiveness and small substitutability. But as the RMB exchange rate continued to depreciate, the LED display industry facing huge cost pressure,and the pressure of reduced orders, make the LED companies with weak competitiveness and a certain degree of substitutability faced with the risk of production stoppage, workers losing their jobs and so on,directly accelerated the process of the LED display industry reshuffle.
So,how should Chinese LED screen enterprises respond?
The trade war is an opportunity of both opportunities and challenges for the LED display industry, which is caught in the “price war” and has a serious homogenization of products.
1.Improve product quality and product innovation, expand sales
In view of the expanding trade war, export LED display companies should make market planning, not only to encourage independent research and development, but also to expand at all levels of the industrial chain.We should properly explore emerging markets of countries along the “One Belt And One Road” route to reduce risks caused by the decline of orders from the United States.
2.Technology transformation and upgrading
Through technological upgrading and transformation, the added value of LED display products and technological content of products will be improved, so that the competitiveness of enterprise products no longer depends only on price and quantity.In the future, even if the impact of a trade war grows and deepens, we will not be afraid of challenges by exploring new markets and platforms, enhancing brand strength, and accelerating innovation and upgrading of products and services.
3. self-sufficiency, reduce equipment dependence
LED display industry is a late development in China, and both equipment and related accessories are relatively backward. At present, most LED display enterprise equipment in the market are imported from advanced countries such as the United States, with strong dependence.Through this trade war, domestic LED display companies should not only pay attention to product research and development, but also increase the technical research and development of equipment and accessories to reduce dependence on imports.
Chinese President xi jinping and US President Donald trump agreed to resume economic and trade consultations on the basis of equality and mutual respect during their presidential meeting on June 29.The United States says it will not impose new tariffs on Chinese exports.
Undoubtedly, the most direct impact of the settlement of the trade war between China and the United States is to reduce the tariff cost of export products and increase the number of export orders, which is a timely help for export-oriented LED display companies, allowing them to breathe under the economic pressure.
The outcome of a trade war between China and the United States is bound to be mutually lost.it is of vital interest to both sides to stop the trade war.For this reason, the LED display industry still can not relax, should make good use of this short period of relaxation, planning the future development direction of the enterprise, enhance the enterprise’s competitive advantage in the international!